Absolutely! But the way they impact SEO has evolved.
1. Authority & Trustworthiness Matter More Than Ever
Google’s AI-driven SGE results prioritize high-authority websites, and PR links from reputable news sites help establish that authority. If your brand is mentioned in Forbes, Times of India, Hindustan Times, or Business Insider, Google’s AI recognizes your credibility, making it more likely to reference your site.
2. Featured In AI Summarized Results
PR links increase brand mentions across high-DA (Domain Authority) platforms. When Google’s AI generates an answer, it cites sources with strong credibility. If your brand has consistent PR features, it increases the chances of appearing in AI-generated responses.
3. PR Links Boost Brand Awareness & E-E-A-T
Google evaluates Experience, Expertise, authority, and Trustworthiness (E-E-A-T) when ranking content. PR links from trusted media outlets signal to AI models that your brand is a reliable source, which can improve your SEO rankings.
4. AI-powered chatbots & PR Mentions
AI tools like ChatGPT, Bard, and DeepSeek source data from various publications. If your brand gets PR coverage, it’s more likely to be referenced in AI-generated conversations, increasing brand visibility and credibility.
5. Backlink Profile Strength For Organic SEO
Despite AI advancements, Google still uses backlinks as a ranking factor. PR links from high-quality news portals strengthen your backlink profile, improving your domain’s SEO health and ranking potential.
How To Leverage PR Links For Maximum SEO Impact
To make PR links work in this AI-driven world, follow these strategies:
✅ Get featured in high-DA publications – Prioritize PR coverage in news sites, business magazines, and authority blogs.
✅ Use Data-Driven & Unique Content – AI favors original research, case studies, and exclusive reports. If your PR articles include valuable insights, Google’s AI is more likely to reference them.
✅ Optimize Press Releases for AI Discoverability – Use structured data, schema markup, and relevant keywords so AI tools can understand and extract valuable information.
✅ Encourage Brand Mentions – AI tools recognize non-hyperlinked brand mentions as well. If your brand name is consistently appearing in trusted sources, AI models consider it authoritative.
✅ Diversify Your Link Profile – While PR links are valuable, don’t rely solely on them. Invest in a balanced SEO strategy, including guest posts, niche edits, and organic outreach.
Final Thoughts: PR Links & The Future of SEO In An AI Era
The role of PR links in SEO is evolving, but their importance hasn’t diminished. In fact, as Google integrates more AI-driven search experiences, high-quality PR links will be a critical ranking factor for brands that want to maintain their online visibility.
At Digitalz Pro Media, we help businesses secure authoritative PR placements, ensuring they remain relevant in AI-driven search experiences. Whether you need SEO strategies, digital PR, or AI-driven content marketing, we’ve got you covered!
Want to elevate your brand’s SEO game in 2025? Contact Digitalz Pro Media – The Best Digital Marketing Company in Dehradun today!
