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AI Marketing Investment Rising

Content Marketing Institute’s 2026 B2B research found that 45% of B2B marketers expect AI-powered marketing tools to be among the top three areas where their organizations increase investment in 2026. The research surveyed more than 1,000 B2B marketers

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Blogs Build Brand Awareness

Content Marketing Institute’s 2025 B2B research found that 87% of B2B marketers said content marketing helped create brand awareness during the previous 12 months, while 74% said it helped generate demand or leads.

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AI Search Changes Discovery

Google/Ipsos research in India found that among surveyed shoppers using Google AI Overviews and/or AI Mode for shopping, 84% said these Search experiences helped them make faster decisions and 87% said they helped them make more confident decisions. 

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