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Local SEO Strategies For Small Businesses: Getting Found In Your Neighbourhood

Let’s say you have just launched a small bakery in your locality. There are fewer footfalls, so you want to promote your bakery using different marketing strategies. The best idea here is to implement local SEO strategies in the initial stage so that your bakery becomes popular within your area. With word of mouth, your business might get footfall from outside your locality without you having to spend big money on marketing. With our top-notch SEO services in Faridabad, we can help your local business grow exponentially.

Nine Local SEO Strategies For Small Businesses You Can Follow To Grow

Here are some local SEO tips to help you get your business discovered within your neighbourhood: 

1) Optimize Google My Business

Create a GMB (Google My Business) profile and add all relevant information like your business name, website URL, complete address, phone number, business hours, etc. Add high-quality images and videos of your store to the profile. Use the “Google Posts” option to highlight offers, events, etc. Use the “Attributes” feature to share your business’s health and safety information, payment mode, etc. Interact with your customers and potential leads using Q&A options. 

2) Local Keyword optimization

Use keyword planner tools to find relevant phrases and keywords a potential lead would use to search for a business in your category. Incorporate these keywords into your business website’s content, meta tags, URL structures, headings, etc. Do it without disrupting the natural flow of content so that it does not seem forced. Focus more on long tail keywords with local modifiers such as “best local bakery in New York.” Hiring the best SEO agency services can help you with the process of keyword optimization and take your business to the next level.

3) Local Citations

Citations are mentions of your business details such as name, address, and phone number (NAP) on external digital mediums such as directories, other websites, social platforms, etc. When there is a consistent mention of business on the internet, it boosts the credibility of your business and makes it popular in local search results. Many services can help you in citation building and auditing, such as Yext, BrightLocal, Moz Local, Whitespark, etc. While using these tools, go for the niche and local directories rather than the general ones. 

4) Localized Content Creation

Don’t take content marketing lightly if you want your small business to thrive. Plan a local content strategy that includes informative, well-written blog posts, vlog reviews, social media content, case studies, testimonials and reviews, local event alerts, neighbourhood guides, etc. Optimize every content piece for local search using on-page local best SEO practices like updating local business schema, internal linking, optimizing header tags, etc. 

5) Respond To Reviews

Positive reviews on Google will boost your business visibility and enhance your brand’s reputation. So always ask your happy customers to leave a review on your Google My Business profile. You can also request them to leave testimonials on other platforms like Facebook, Yelp, etc. Do not indulge in misleading practices like deleting negative reviews. Reply to them timely and professional to display your brand’s commitment to customer satisfaction.

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6) Mobile And Voice Search Optimization

90% of your potential leads will visit your business website on their mobile phones, and a majority of them will search it through voice-powered assistants. So if you want your local business to grow, make your website mobile-friendly and optimize all pages for quick loading so that the user experience is seamless across any device. Include conversational phrases and keywords that mimic voice searches on your business website. 

7) Ensure Local Listings Are Accurate

Ensure all your business listings are accurate online, whether the listings are on review sites like Tripadvisor, Yelp or local directories like Yellow Pages. If you have the wrong address, hours of operation or any other misleading details, it will negatively impact the searcher experience, and Google will bring down your business visibility. Use local tools like Semrush or Moz Local to automate the scanning process of business listings and keep track of their accuracy.

8) Include Local Link-Building In Your SEO Strategy

Local links will help your business show its authority to the target customers and build trust. It shows your business’ relevance in your area. While trying to earn backlinks for your business website, ensure they are from reputed local websites in your area. They should link back either to your location page or the most relevant page on your business website. Also, include a powerful CTA on the linked page. 

9) Check For Technical Errors

It might be the last strategy on the list, but it is not the least important. If you do not have the basics right, such as removing technical errors from your business website, implementing all other strategies will be useless. Know how search engines crawl and index your website so that you can remove any probability of technical error.

Having a solid SEO strategy is crucial for any business, be it local or global. In a world where every business is just a search away, your brand’s SEO strategy can either make or break your brand. No wonder incorporating the best SEO practices can hike the sales of a business significantly. If you are looking for expert SEO company in Faridabad, you can reach out to us.

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